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CommunityOfSweden.com superusers are recognized!

Not long ago two users in CommunityOfSweden.com broke the 1000 point barrier! Wow :)
That needs to be celebrated!
The points are awarded for activity. Each action taken in CommunityOfSweden.com is worth a set of points and you will only get a certain amount of points each day from any given action. The system is pretty complex but the results are easy to understand;
Lot’s of points = very active community member, and we love those! :)


Darryl De Necker  
Susanne Västman


Darryl De Necker was the first to reach 1000 points and Susanne Västman was very close behind.
We’ve awarded them both with the amazing photo book “Swedish!”.
About the book:

“Ingalill Snitt is a photographer with a mind of her own, a highly personal way of seeing and selecting motifs. Together with Marita Jonsson she has travelled through Sweden in search of the Swedish soul. Is it to be found in our love of nature? In our sense of form and design? In our architecture? There is no explicit answer, but the pictures speak of a desire for infinite snow-covered expanses, wind-worn cliffs by the sea, bare facades, and pure, simple forms for everyday objects.”

Here are some Questions and Answers with our first recognized superusers!

Tell us why you’re so active in CommunityOfSweden.com?

Darryl: I love meeting people, I love learning new things, and I love networking. And being a member of CommunityOfSweden.com affords me that opportunity. Afterall, it’s all about Sweden the country I live in now.

Susanne: Trough my work I met a lot of people who is working with tourism in Sweden. During the years I have come to the conclusion that it is very much variousity in how different companies and communities showing themself towards the rest of the world and inside Sweden. Especially up north where I come from. That made me curious.. I found the community by an accident, visiting Visit Swedens site and now I cant stop!
I absolutely love the interest among people around the world taking an interest in Sweden. I had no idea the interest was so genuin all over the world! In my work I have the computor on and is logged in the whole day..If I have a minute or two I look at peoples pages and photoes! In my work I have a lot of phonecalls and sometimes they keep me wait..there is a minute again!
Also I started this updating everyday news, I found out that there is several members that is regulary visiting my page every day just to see what I wrote. That is very motivating!

How do you think CommunityOfSweden.com sets itself apart from other online communities?

Darryl: Transparency. That for me is one of the keys to the success of the site. There’s no private area, or a “friends” only section. You can see who was on your page. All the comments, all the photos, all the stories, all the forums, everything is open, and that I find appealling. There’s nothing to hide, so everyone can learn from everyone else. Another key that seperates this site from others, is the fact that the subject matter is very focussed. It’s only about Sweden. It’s not trying to cover the Northern Hemisphere, or the globe, or be all things to all men or women. It’s plain and simply, only about Sweden. That in itself focusses the membership too.

Susanne: The biggest differens between this community and other must be the common interest of sweden and that everyone, almost, has a story to tell, pictures to show or questions to ask. It is Sweden that is the subject.

What’s your favorite feature in CommunityOfSweden.com?

Darryl: My favourite feature is “My Guestbook”. It’s a place where your friends, strangers or new members can write messages to you. It’s good to see notes there and it’s really good to catch up and chat to others, learn new things, teach new things and have a good time.

Susanne: I like the communikation with everyone the most! I have met some really nice people in the community and I wish they all could come and visit me!

What’s your least favorite feature in CommunityOfSweden.com?

Darryl: My least favourite feature is “I was here”. Not because it doesn’t function well, not because of where it’s positioned on the page, and not because of the colours. But because on mine, there aren’t a lot of flags yet, not a lot of places visited, not a lot of places seen. The entire North of Sweden is empty. Then I look at some of my friend’s “I was here” map, and they have flags all over the place. You can hardly see any blue. So I don’t like the feature because, every time I look at it, it reminds me of how much of Sweden I have missed out on still, and how much I still have to see. And that it’s about time we booked that elusive trip to Kiruna.

Susanne: I am not a regular in the forumpage..I like to go in and read there sometimes but compared to talk directly on the front page feels more alive. Also I must admit that I havent yet taken the time to understand the newest sharingconcept..

Do you have a favorite memory during your time in CommunityOfSweden.com that you can share with us?

Darryl: My favourite memory was the day a friend of mine, who shall remane nameless, changed her profile picture from a beautiful, slender lady sitting on a couch, to a flower, and then to an alligator lying on a river bank. She said it had something to do with marketing, and sending out a message. I think it worked. It’s really funny though.

Susanne: I sure have! The best one is the one who includes one of the members in the community from Italy who was sending me a note that he was searching for a family who lived in Luleå in 1979! He was hichhiking towards the midnightsun in Norway and was picked up by this family and got a lift all the way and an invitation to spend a night on his trip down through Sweden later on. He did and stayed for a week. But then during the years he lost contact with the family and asked if I had any way to search for the family.. I took my detectiveglasses on and acually found the family!! I called the lady the same day and explained who I was and my mission. This now elderly woman was so happy that she started crying, they had thought of this young man several times during the years and she told me that when they was picking him up that day in - 79 he was searching for snails to eat in the ditch! They now have contact again and she has even valled me up on the phone thanking me again for bringing them together!
Right now Ive become involed in a family from argentina who is seriously thinking of moving to Lycksele who is a town not so far from Umeå. Also nice to be able to help!

Is there anything else you’d like to add? :)

Darryl: I like the site because the tone set by our captain (Tommy), is very friendly and sociable. When you start your profile, he’s always there, with a message, to welcome you to the community, and that sets the tone for open and friendly communication. He’s also very open for suggestions and comments on how to improve, what is already a great site. That for me, makes this site and this community, truly remarkeable.

Susanne: I sure hope the community will live on and the numbers of members will grow as it has so far. Right now I wish I could somehow transform it into a real job! That would be great, having a nonstop communication with people around the world who is taking interest of my country! Wow!

Thanks for the kind words there Darryl :)
The forum will get some improvements in the near future so I hope Susanne will start to use it more frequently.

As I always say; a community is only as good as it’s members.
By the looks of it we’re in good shape! :)

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Winners of the Swedish Travel Stories Competition!

Win SJ train travel in Sweden worth SEK 5,000!
Sweden has 25 provinces and they all have something amazing to offer. By entering a travel story in english from your favourite province you have a chance to win some great prizes!

That sums up the competition in a nutshell. Now it’s time to present the winners!

Cedric Pieterse has won the 1st prize! He’s recently moved to his girlfriend in Uppsala from South Africa. He wrote a story about bicycling in and around Uppsala. Read the entire story here.

The visitors on the competition site voted and the VisitSweden jury chose a winner.

Here’s the jury’s comments:

“The winner has written an inspirational description of a relaxed and enviromentally friendly way to discover one’s surroundings, rich with facts and with personal insight into the richness of the city and nature environment.”

We also asked Cedric a few questions.

Where will you go with the SEK 5,000 in SJ travel checks you’ve won?

Well, Sweden is a big place, and I have not seen much of the country, so I will look at the maps and make a choice. I am going to Kiruna soon, so maybe South will be a good place to start…

Tell us a little about yourself and how you came to Sweden.


I am from South Africa, and I had an engineering company that I sold so that I could travel. I had been travelling for four years, and had a lot of travel partners from Europe that joined me on my trip in Africa. I drove an old Land Rover, so there was always space for people. One day a very nice Swedish girl came on board, and well here I am!

Why did you choose to write about bicycling and Uppsala?


I have always enjoyed cylcing, and did a lot of it in South Africa, so when I got to Sweden, I decided to buy myself a bicycle to explore the area a bit. I do not own a car yet so cycling is the natural choice. One really get in touch with yor surroundings on a bicycle, the sounds, smells, and the hills! Uppsala, well this is where we stay, and my girlfriend is working, so I had a lot of free time to explore the area. I am currently busy with SFI, a Swedish language course for beginners, so I do not cycle so much. I do cycle to class every day, come rain or snow. It is the ice that makes things rather interesting. Read my story “The ministry of funny walks” in the communityofsweden.com website.

You’re also a member of Sweden’s official online community CommunityOfSweden.com How do you like it?


I think it is brilliant! It is a fantastic way to get to know the culture, and the place a bit better. It is also a nice place to meet other people online, that shares the same interests. There are some nice photos as well, and this is an excellent tool to market Sweden as a travel destination.

What about Sweden do you think is most peculiar?


The language is pretty much out there as a peculiarity, also the way people stop for you at pedestrian crossings. I am not used to that. In Africa, no-one will stop for you. Every time I get to a pedestrian crossing here, I feel sooooo guilty for making a car stop. I tend to wait in the background untill there is no traffic before I cross over!

Cedric won train travel from SJ worth SEK 5,000. The other winners for their respective provinces won the photo book “Swedish!”. Here are the other winners:

Bohuslän
Åke Svensson

Gästrikland
Stellan Eriksson

Halland
Siw Christensen

Jämtland
Markku Pispa

Lappland
Jeff Perro

Norrbotten
Thomas Lahtinen

Skåne
Karin Hoffman

Småland
Rickard Nordin

Södermanland
Eva Westin

Uppland
David Jaffray

Värmland
Entered by “Värmland”

Västergötland
Kerstin Thorell

Ångermanland
Annica Sjölander

Öland
Annika Wilks

The books are in the mail!
We would like to thank you all for your participation and of course SJ for their great 1st prize.
Thank you! :)

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3 months with CommunityOfSweden.com

Hi!
Here’s a brief summary of the status of CommunityOfSweden.com which launched on nov 1:st 2007, three months ago.

We started rolling out marketing activities in december and we’re still going down the list of activities.

CommunityOfSweden.com is going well! We’ve already raised our goals for 2008 and we’ve got several exciting new features that will be released during the year.




Some numbers:

  • Members: ~1500
  • Photos: ~2100
  • The quality of the photos has exceeded my wildest expectations.
    Click here to take a look for yourself.

  • Stories: 192
  • There are some amazingly exciting and inspirational stories here which are fascinating to read.

Currently most visits come USA, Sweden, Germany, UK and Holland.
Bonus info: the most active members are the Italians :)

A couple of quotes that really made my day:

“I’m having a lot of fun in the community and I hope to visit Sweden for real in the near future. The community is really helping me to plan my visit.”

- Barry, UK.

“My neighbour and I were discussing yesterday, over the garden fence, what it is about your site that is so welcoming compared to others. It really is. Perhaps it is just because it is Swedish - clean, tidy, bright and positive. Cheers.”

- Brian, UK

“I am so greatful that there is www.communityofsweden.com because its a great help for me especially im new here and ill be arriving in goteborg on the 22nd and i feel so excited now!! trevligh att traffas!!”

- Cherrie Mendoza, Philippines

Thank you everybody that helps to make CommunityOfSweden.com into such an amazing place! :)
Keep it up and spread the word!

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“Top 100 highlights in Sweden” now on Google My Maps

Do you like Google Maps. We do.
Since last May we use Google Maps on visitsweden.com to guide our visitors to Swedens greatest attractions.
On December 3, we launced a Mapplet in Google My Maps for these attractions. You need a Google account to view the Mapplet named “Top 100 highlights in Sweden. The Mapplet leads traffic back to our website. We hope of course that this Mapplet will attract many new visitors to Sweden.

Click here to check it out!

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Swedish Travel Stories now closed for new entries

“Win SJ train travel in Sweden worth SEK 5,000!
Sweden has 25 provinces and they all have something amazing to offer. By entering a travel story in english from your favourite province you have a chance to win some great prizes!”

This competition has been active since the middle of september.
Now, 25 stories and 2000 votes later, we’re closing the contest for new entries.
This means you still have a little time to vote on your favourites before we decide on a lucky winner!

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The official online community of Sweden has launched!

Around 3.30 pm CET on november 1st 2007 the CommunityOfSweden.com opened it’s doors.

CommunityOfSweden.com is now in it’s public beta phase. Anyone is welcome to join, share and enjoy photos, travel stories, tips and more from friends in Sweden and all over the world.

At this moment we’ve just opened the doors to CommunityOfSweden.com and slowly leaked that it’s open. Big marketing activities will start around middle november.

While you’re in there perhaps you can help us test it? There are still some bugs in functionality, design and texts and we need your help to find them.

Welcome to CommunityOfSweden.com!

(I’ve been wanting to say that for a long time)

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The name is official: “Community of Sweden”

It’s not easy naming something. Whatever it is that you’re naming has to live with this name for a very long time. It’s taken a while to come up with a name but we’ve finally got it and we’re very happy with it.
Let me tell you the story.

Selection process

We started to write all kinds of names on a whiteboard in Basecamp. Any suggestion was ok. Even a bad name can lead to a new good idea.
After we had a good long list and no more suggestions seemed forthcoming I started the selection process.
I first threw away some that I knew would never make it.
I then had a list of about 20 names. How to proceed?

Letting you guys vote

We wanted to publish this list here on the development blog to let our readers vote on which names they liked. This would be the ultimate way to pick a name for the community and we loved the idea!
As we were about to do it though, we changed our minds. What if somebody likes a name so much that they steal it? Register the domain for themselves. We would have to register all the domains on the list just in case. This whole idea suddenly seemed risky and ineffective.

Internal voting

So instead I emailed every single person in the company and let them pick three favourites. Everybody chipped in and I quickly got all the votes needed.
The winner: mysweden.com
Great name! We loved it! It makes you think of communities(myspace, hello?), user generated content, a personal touch, everything we wanted really. We even started to use it as a working name for the community.
Unfortunately it turned out that this domain was already taken and the owners were not willing to sell it.
We offered millions and still they refused! Ok, perhaps not millions…

So, back to the list.
It’s somewhere around here that “CommunityOfSweden.com” started to sound really good.

  • It is completely self explanatory. Not everybody has the queens english you know so an easy name is important.
  • It’s 100% search engine optimized. We like that. No, we love that.
  • It has a strong name with some extra familiarity to brands like “Tiger of Sweden” and others, I’m sure.
  • And let’s not forget our amazing embassy in Washington: “House of Sweden”.

I tested the name on everybody in the marketing and communications department and after sleeping on it everybody agreed on the name.

Phew… it’s been said that Swedes are slow to make decisions but when we do make them they are well anchored in the organization. I think this whole process proves it. :)

Go ahead and visit http://communityofsweden.com
It’s almost time for beta testing ;)

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Share Your Travel Story and Win SEK 5,000!

By voting on travel stories and by entering a travel story of your own from your favourite province you have a chance to win some great prizes!

The competiton is hosted right here in the VisitSweden Development Blog.
Don’t waste another second! Go there and share your travel story! :)

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Who will design our online community?

Last week we invited tenders for the design of our online community. A couple of web design companies now have until the 25:th of July to submit their offers.

The invitation by email included a descriptive document, general design guidelines, company information and a few selected wireframes. We’ve asked for design prototypes on two of the wireframes, first page and member profile page, and a rough time and cost estimate.

We will choose a few of the best design prototypes that arrive and publish them here for your viewing and voting. You will have the chance to make yourself heard and say which design you prefer the most!

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User content is the most trusted online source

A survey published by eMarketer.


Most trusted online source
Read more here
No big suprise here but a nice reassuring fuzzy feeling comes over me :)

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Join the Community OfSweden.com!

Sweden's official online community has launched!
Share and enjoy photos, travel stories, tips and more from friends in Sweden and all over the world.
Join now!


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