A study released by Compete Inc in march revealed these key findings:
- Consumer generated content (CGC) already influences $10 billion a year in online travel bookings.
- Consumers are increasingly embracing their peers’ voices online: 20% rely on CGC when planning travel, and they consider this content more credible than reviews from professionals or information from the brands themselves.
- In many situations, consumers will welcome brands to participate in the conversation
- CGC can have a direct and positive impact on eCommerce performance
- Brand advocates are hard to come by, but have a significant ability to shape the effectiveness of CGC campaigns
Compete’s research is based on its panel of two million consumers and behaviorally targeted surveys to precise consumer segments.
This study is shows that we’re on the right track. 
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I love travelling cheap and live in an exclusive, well designed, way. This is the kombination:
Travel Cheap:
http://www.lagprisflygbolag.se
Live expensive:
http://www.hiphotels.com
Hehehe… good luck!!!