Comments on: Creating Personas - the representation of an audience http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/ About CommunityOfSweden.com, visitsweden.com and other exciting projects! Wed, 23 Jul 2008 21:06:03 +0000 http://wordpress.org/?v=2.3.2 By: Emily M. http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-5193 Emily M. Sat, 29 Sep 2007 08:46:58 +0000 http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-5193 Greetings from an English teacher! Nice writeup about ing Personas - the representation of an audience at VisitSweden Development Blog. I would have to agree with you on this one. I am going to look more into live abroad. This Saturday I have time. Greetings from an English teacher! Nice writeup about ing Personas - the representation of an audience at VisitSweden Development Blog. I would have to agree with you on this one. I am going to look more into live abroad. This Saturday I have time.

]]> By: Personas Revisited - Are You One of Them? at VisitSweden Development Blog http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-1735 Personas Revisited - Are You One of Them? at VisitSweden Development Blog Thu, 28 Jun 2007 12:37:20 +0000 http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-1735 [...] Do you remember the previous post about personas? If not, read it here: Creating Personas - the representation of an audience [...] […] Do you remember the previous post about personas? If not, read it here: Creating Personas - the representation of an audience […]

]]> By: Frank Ingvarson http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-118 Frank Ingvarson Wed, 11 Apr 2007 14:54:43 +0000 http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-118 Best wishes for success in the development and maintenance of this online community. I consider your development of personas a good starting point given that the transition from virtual audience to real audience will be achieved from the proposed community participation. This community is of interest to me because I intend visiting Sweden in 2009 and would value the specific experiences of other visitors. Relative to your defined personas, I guess I'm close to a WHOP (go careful you could offend me with the "wealthy" and "old" bits - I don't drive a Volvo and old, to me, is over 100). Being of Swedish descent (do you have classification for 3rd generation expatriates), I detest package tours - I want the freedom to arrive, integrate socially, get to know Swedes on their home turf and explore the beautiful country, and find out more about where my Grandfather came from - without intimidation or a less than enjoyable event due to my ignorance. Hence my interest in your initiative. Regards, Frank Ingvarson (Western Australia) Best wishes for success in the development and maintenance of this online community. I consider your development of personas a good starting point given that the transition from virtual audience to real audience will be achieved from the proposed community participation.

This community is of interest to me because I intend visiting Sweden in 2009 and would value the specific experiences of other visitors.

Relative to your defined personas, I guess I’m close to a WHOP (go careful you could offend me with the “wealthy” and “old” bits - I don’t drive a Volvo and old, to me, is over 100).

Being of Swedish descent (do you have classification for 3rd generation expatriates), I detest package tours - I want the freedom to arrive, integrate socially, get to know Swedes on their home turf and explore the beautiful country, and find out more about where my Grandfather came from - without intimidation or a less than enjoyable event due to my ignorance. Hence my interest in your initiative.
Regards, Frank Ingvarson (Western Australia)

]]> By: Tommy Sollén http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-116 Tommy Sollén Wed, 11 Apr 2007 07:58:46 +0000 http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-116 Very true! I was recently at a seminar where a company showed a demo of a whole test package where they film the user trying to perform some tasks. You can then watch a movie of the desktop of the user as the user performs the task. The user's face is also visible on the desktop. Long interviews are also added to this process. It seemed really useful but it's also expensive. And it's also mostly to test something that already exists. I'm still considering somehting along these lines though for our beta testing period. Very true!
I was recently at a seminar where a company showed a demo of a whole test package where they film the user trying to perform some tasks.
You can then watch a movie of the desktop of the user as the user performs the task. The user’s face is also visible on the desktop. Long interviews are also added to this process.

It seemed really useful but it’s also expensive. And it’s also mostly to test something that already exists.
I’m still considering somehting along these lines though for our beta testing period.

]]> By: Tracy http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-115 Tracy Wed, 11 Apr 2007 06:43:51 +0000 http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-115 Personas are a great start. User research even better. You'd be amazed at how much detail (as well as unexpected problems & concerns) you can get from only 2-3 hour long interviews. I'd volunteer to be a potential user... but as another user-experience designer... I probably wouldn't be the best candidate. (Doctors make the worst patients.) Personas are a great start. User research even better. You’d be amazed at how much detail (as well as unexpected problems & concerns) you can get from only 2-3 hour long interviews. I’d volunteer to be a potential user… but as another user-experience designer… I probably wouldn’t be the best candidate. (Doctors make the worst patients.)

]]> By: Tommy Sollén http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-113 Tommy Sollén Tue, 10 Apr 2007 12:22:48 +0000 http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-113 Ozon: Regarding "The planning group had it’s second meeting..."? Thanks! :) Ozon:
Regarding “The planning group had it’s second meeting…”?
Thanks! :)

]]> By: Ozon http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-112 Ozon Tue, 10 Apr 2007 11:33:14 +0000 http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-112 It's its, not it's :) It’s its, not it’s :)

]]> By: zsoltson http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-104 zsoltson Tue, 03 Apr 2007 06:12:07 +0000 http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-104 Hej Alla! :-) Sweden, Norway and Scandinavia sound exotic, fascinating for an Eastern-European keen to explore the world. In the same time it sounds cold, grey and expensive too. (You know: polar bears in the city). It is the traditional picture which is still served by their own media in the same manner as the Scandinavian media likes to publish pictures of medieval villages, muddy roads and mule driven carriages from the former communist states. So the Eastern-European couple decides for a holiday in France or Spain – an gets burned in the extreme heat - instead of an insecure adventure in the cold, unknown and strange North... Personal experience documented with pictures and stories on the respective language (Hungarian, Bulgarian, Romanian etc) can contribute to slowly change this prejudice. There are many Swedish citizens originated from these countries. Let them have a forum – or community – to discuss-depict the life in Scandinavia. Best regards zs Hej Alla!
:-)

Sweden, Norway and Scandinavia sound exotic, fascinating for an Eastern-European keen to explore the world. In the same time it sounds cold, grey and expensive too. (You know: polar bears in the city). It is the traditional picture which is still served by their own media in the same manner as the Scandinavian media likes to publish pictures of medieval villages, muddy roads and mule driven carriages from the former communist states. So the Eastern-European couple decides for a holiday in France or Spain – an gets burned in the extreme heat - instead of an insecure adventure in the cold, unknown and strange North…

Personal experience documented with pictures and stories on the respective language (Hungarian, Bulgarian, Romanian etc) can contribute to slowly change this prejudice. There are many Swedish citizens originated from these countries. Let them have a forum – or community – to discuss-depict the life in Scandinavia.

Best regards

zs

]]> By: Tommy Sollén http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-74 Tommy Sollén Fri, 30 Mar 2007 12:22:09 +0000 http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-74 Hi Martin! Thanks for your feedback. Yes, the personas are wide. They don't represent a distilled representation of a target group segment. Instead they are a face of a type of likely user. But still, we will specify more details kring the domestic Swede persona and the others. One of it's higher goals is, just as you say, to share knowledge about Sweden, perhaps their specific local region. The other possible persona you mention, the professional tourism working Swede, is a very real possibility. However, we're leaning towards not including them in the community. It comes down to credibility. We want to keep the user base "clean" from external commercial interests. This might change before launch or be added afterwards if there's a big demand for it. Hi Martin! Thanks for your feedback.
Yes, the personas are wide. They don’t represent a distilled representation of a target group segment. Instead they are a face of a type of likely user.
But still, we will specify more details kring the domestic Swede persona and the others. One of it’s higher goals is, just as you say, to share knowledge about Sweden, perhaps their specific local region.

The other possible persona you mention, the professional tourism working Swede, is a very real possibility.
However, we’re leaning towards not including them in the community.
It comes down to credibility.
We want to keep the user base “clean” from external commercial interests. This might change before launch or be added afterwards if there’s a big demand for it.

]]> By: Martin Sjögren http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-73 Martin Sjögren Fri, 30 Mar 2007 09:48:21 +0000 http://devblog.visitsweden.com/2007/03/29/creating-personas-the-representation-of-an-audience/#comment-73 Hmm, I'll give it a try to make my point in english... well, of course I fit in the persona Swede: domestic. A bit wide categorization hu? I believe the swedes who will visit this community are swedes who travel a lot and want to share their knowledge about their own country with other travellers. So, Travelling Swedes is on category. Then, if this turn out to be a big success, I guess many people from the swedish tourism-sector will see this as a good way to market themselves. Maybe not by spamming and other "under the belt"-ways of marketing but trying to inform the members of the community about the area they represent. So this could be another persona: Tourismworking Swedes. These are just suggestions... Hmm, I’ll give it a try to make my point in english… well, of course I fit in the persona Swede: domestic. A bit wide categorization hu? I believe the swedes who will visit this community are swedes who travel a lot and want to share their knowledge about their own country with other travellers. So, Travelling Swedes is on category. Then, if this turn out to be a big success, I guess many people from the swedish tourism-sector will see this as a good way to market themselves. Maybe not by spamming and other “under the belt”-ways of marketing but trying to inform the members of the community about the area they represent. So this could be another persona: Tourismworking Swedes.

These are just suggestions…

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