After being kidnapped by the Swedish influenza virus I’m now back, able and willing to write about what’s happening here in our Swedish online community project.
Big news! *sound of starting gun going off*
The newly formed project group just had it’s first meeting.
This group’s task is to set the foundation for the upcoming development project. This means putting in writing the answers of some very important questions. For example;
- What’s the purpose of this online community?
- What’s the goal, short and long term?
- Who are the users?
- How open should the community be?
- Should there be any revenue streams?
- Why should a visitor want to become a member?
and many many more questions…
Of course we already have most of the answeres floating around in the air but an open discussion is always healthy and to put them down on paper will help us later in the process.
The project members
I’ve put together this group by inviting some of the best people in their respective fields.
From left to right in this somewhat blurry picture; (click for bigger version)

- Daniel Ilic, Creative Director from Webupdate
- Hans Leijström, Community Expert from Trive
- Me, Tommy Sollén, Project Manager from VisitSweden
- Maria Ziv, Marketing Communications Director, from VisitSweden
- Mårten Forslund, Account Director from Farfar
The goal of this first meeting was mostly to get to know each other and make sure we’re on the same page for the upcoming discussions. This group will have three more meetings in the coming weeks before development begins.
I feel we’ve got a bit of a dream team here and I think we’re on the right track!
In the next meeting we’ll focus on hammering down some of these questions and determine personas.

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